Tag Archives: design

The Only Company that Cares about Design

While I had my lunch in the lovely café space of the University of Utah’s Marriott Library, I watched a little of the film Objectified on my iPhone. (Living it up on the small screen!) I love this movie because it’s all about industrial design, a topic that I hold near and dear to my heart. Anyhow, in one part of the film, legendary designer Dieter Rams claims that there is only one company that truly cares about design. The answer? ………. Well, it’s Apple, of course. (Geez, did I really need to tell you that?) Anyhow, watch the film and you’ll see why he says that. And it’s something that I’ve long believed. You and me, Dieter, you and me.

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Goodbye Steve

I mentioned just a little while ago that Steve Jobs, the founder of Apple Computers and, in my estimation (and that of many others), the greatest living champion of quality design, had stepped down from his post at the head of Apple. Well, today he died and we have all lost a tremendous inspiration. As a lifelong Mac owner and Industrial Design follower, this is particularly poignant for me. We’ll all miss you, Steve.

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Getting Hit with the Ugly Stick

Speaking of Citroëns, how is it that the DS, which has been called the most beautiful car ever made — by professional automobile designers, no less — can become such a horrifying monstrosity when turned into a wagon? See of yourself. Before:

And after a beating with the ugly stick:

As we say here in Utah: “Oh my heck!”

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My Old Friend, Design

Today in FA3000, Design for the Web, we talked about general principles of design. It was nice to see references to research – know your audience, what they want, how they use computers and the web – and to functionalism – know the purpose of your web site and work to meet it for your intended audience. Both very refreshing. But what was really nice was having a quick (about 10 minutes each) overview of design, especially color theory and typography.

I took a color theory class back when I was an undergraduate Industrial Design student at BYU back in 1985. (That coincided with the time when I generally didn’t go to my classes, so things didn’t go quite as well as one would have hoped. Oops.) Nevertheless, I had my color cards and I could talk harmonies at least for a little while. I may not have my Pantone stack anymore, but I did have an interesting déjà vu experience last year while attending a conference on computer science, of all things. Actually, it wasn’t so shocking because it was VisWeek, the data visualization conference (which was, conveniently, in Salt Lake City last year) and so there was, in fact, a big turn out for the talk on color theory. I learned all about the differences between RGB and CMYK color systems (basically, screens vs. print) and the incompatibilities that exist between them. The speaker… oh, wait! I took the notes on my computer! Let me look them up… Ah, the speaker was Theresa-Marie Rhyne and her personal web page is called Theresa-Marie Rhyne’s Viewpoint (and it’s at http://web.me.com/tmrhyne/Theresa-Marie_Rhynes_Viewpoint/Welcome.html, at least until Apple shuts down MobileMe next year). She talked about RGB and CMYK, as well as the Munsell system (which I believe is the basis of the HSB – Hue, Saturation, and Brightness – model, although Munsell used the terms Hue, Value, and Chroma; and in which the color orange did not exist, just “red-yellow”), and the Pantone system. (I also just looked up Munsell in Wikipedia and found a huge number of color systems; more systematic coverage is at the article “List of color spaces and their uses“.)

Okay, so lots of color theory available. Here are several online color tools mentioned by Martin (my FA2000 and FA3000 teacher – Hi, Martin!), Theresa-Marie, or things I found on my own:

I also have some nifty color apps on my iPod Touch:

And there’s a lot to say about fonts, too, but it’s late and I’m getting tired. For right now, I’ll just mention a few other apps I have that are wonderful:

Lovely stuff. By the way, I just found out that Steve Jobs is stepping down as CEO of Apple (although he IS staying on as Chairman). Who knows what that will mean for the Apple faithful like me. We’ll see.

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